Broadcasting BrightonSEO live
We’ve finished broadcasting BrightonSEO live a few weeks ago, so now’s probably a good time to leave you with some thoughts on what went on, so here are 5 of the things we learned at BrightonSEO in September 2016.
1) SEO hasn’t changed completely
It’s easy to be scared by advice that all link building is bad. Both Stacey MacNaught and Paul Madden emphasised that although you should be building links in the quantity that many people used to, link building is far from deal. And many of the older SEO techniques still work – as long as if you implement them with a little bit of common sense.
2) Reavow works, so be careful!
Paul Madden started off his talk by sharing a list of the most common domains that are disavowed. He then shared a list of the most common domain names that are most mistakenly disavowed. However, he also showed that by “reavowing” domains, Google would quickly start re-counting links from these domains. So reavow with caution!
3) If it doesn’t resonate, it won’t fly
Hannah Smith took us through a few examples of content that was really effective, and generated lots of links and content that just didn’t cut it when it came to generating links and online shares. She argued that in order for your content to be a success, you need to focus on how it makes the consumer feel. If it doesn’t resonate, it’s much less likely to ‘fly’.
4) To be a great SEO, you need to explore other digital marketing opportunities
It was intriguing that the first afternoon session came under the umbrella “social”, bearing in mind that this was an SEO event. However, I was particularly impressed by the Facebook advertising tops that Greg Gifford shared. To me it emphasised the necessity for SEOs to be working closely with other digital marketers to maximise the impact of all opportunities.
5) YouTube is auditory-led, Facebook visual-led
Phil Nottingham was also part of the “social” umbrella, and he shared some interesting video optimization tips. One thing that he said which was of particular interest to me was that YouTube was auditory-led, and Facebook visual-led. Meaning that getting your audio right on YouTube is most important, and likewise with visual communication on Facebook video.
So that completes my mini BrightonSEO overview. For a more comprehensive recap, remember to check out the event video.
Guest post written by David Bain.
Digital Marketing Summit Southampton 2016
Laurence O’Toole, CEO at Authoritas (formerly Analytics SEO), will discuss about How Big Data is changing Content Marketing at Digital Marketing Summit in Southampton, on 27 October at Novotel Southampton Hotel. Laurence is going to explain why content marketing has changed radically over the past few years and what businesses need to be doing to ensure that they don’t get left behind. He will reveal the biggest content marketing challenge in the year 2016 and show why some businesses are missing out on millions of pounds worth of organic traffic. Laurence uses real-life examples to demonstrate the practical use of big data in the world of SEO and content marketing.