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As of December 2016, 51% of Internet users now access the net with their mobile devices. This means that content creators everywhere need to ensure that their content is written for handheld devices.

There are several important ways that mobile content differs from desktop content, so that’s why I’ve created this article focusing on why and how you need to restructure your content.

Why you need to write for mobile

Your eye scans content differently on a desktop screen compared to a handheld device.

The most common viewing pattern for desktop readers is in an F shape. Their eyes start at the top left of the page, move to the top right and then scan down, rare focussing on the right hand side of the page.

When viewing content on a mobile, a user generally looks directly at the centre of the screen, ignoring the left and right hand sides. This means that you need to keep your most relevant and persuasive content in the middle of the screen.

Are images a good option?

However much images are great when it comes to social media or marketing collateral, there is such a thing as too much.

When viewing websites on a handheld device, mobile users generally focus more on the visuals than they do on the content itself, so unless the images are relevant to your content, try to keep them to a minimum.

Keep your paragraphs short

In case you’re new to the world of online content writing, it’s important that you keep your sentences and paragraphs as short as possible.

Think about the way that you view websites on your smart phone or tablet now.

Do you skim past the large paragraphs of text or do you sit and read them? If you take the time to read these longer paragraphs, we salute you.

Most web users will see large blocks of text and quickly navigate away. They need the information they’ve been searching for in the shortest amount of time and you need to give it to them.

Remember your headings

As I just mentioned, shorter paragraphs are crucial to keeping your readers attention, but you also need to create short, strong headings.

These can be used to separate the content on the page, whilst giving your readers key pieces of information as they skim read your page.

Ideally at least the main H1 or H2 on your page will include a focus keyword, as this helps towards improving your search engine rankings. It also helps readers find you if they search for that specific keyword or phrase.

In summary

As mobile devices continue their upward trend of being the most popular Internet browsing platform, content creators, marketers, web designers and SEO specialists need create a structure content for mobile users.

Don’t fall into the trap of designing on a desktop and forgetting about responsive design and mobile content. That can be the downfall of even the most well designed website.

 

What do you think? How would you approach creating content for mobile devices? Let us know in the comments below. Your experience and insights could help those just starting out in the digital world.

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David Harris is Managing Director and co-owner of One2create, this year’s official Social Media partner for DSSMO 2017, the digital marketing summit held from 19th to 20th October this year. With over 26 years experience in media and marketing David has seen the industry and technologies evolve into the exciting world of media we live in today. Heavily involved in production and marketing, he also presents business, web and marketing seminars on a national scale, sharing his inspirational and effective advice for business owners and entrepreneurs.

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