How to get the best out of your branding
Your brand is represented in everything from your logo, message and website. Getting all these elements right can be tricky.
As a company, you may have created your own branding, but after it’s made public, it’s consumers’ opinions that dictate its success. This means that building a strong foundation for your brand is essential to help aid growth and increase revenue.
We’ve put together some tips on branding for small businesses; these will be the key elements you need to consider when creating recognisable and engaging branding.
Who are you?
The first thing to consider when creating a brand for your business is how you want to be seen by customers.
- What elements of your company set you apart from competitors? Writing out a list of your company’s USPs can be helpful while doing this.
- What tone do you want to reflect in your branding? This could be funky, professional, approachable or technical.
- What makes you different from your competition?
Questions like these will enable you to create branding with a strong vision and focus.
Have your ideal customer in mind
When creating your branding and marketing messages, you need to consider your audience’s needs and pains that your service or product will solve.
Thinking about who your audience is, including their interests and priorities will help you develop a tone that’s more likely to engage with potential customers.
Some companies find that creating a reader profile is a good way for them to visualise their audience.
This helps your brand to be approachable and engaging, you’re not a robot, so don’t act like one!
Be consistent with your tone
Once you’ve decided on your audience and thought about the tone you will use, keep it consistent.
This involves maintaining continuity throughout your messaging, be it on social media, marketing materials or customer service. Maintaining this tone helps hold your brand together and places you among other dependable brands in your customer’s.
Keep it simple
Potential customers need to understand who you are quickly and easily. They should be able to see how you can help them and what makes you different from other companies without looking too hard. This is especially important when it comes to your website, these are the ways you can improve your website right now.
Imagine your branding as an elevator pitch. If you can’t describe what your business does, and what it can offer your customers within 30 seconds, you need to have a rethink. Go back to basics, and try to nail down the key messaging your want to bring over into your branding.
Create a logo that reflects your brand identity.
Your logo is the visual representation of your brand’s identity. Keep your tone, target audience and values in mind while you’re creating it. Use all your research and this information to experiment. Create something original that will make you stand out from other businesses, including larger ones.
This logo can then be rolled out throughout your marketing collateral, and also your social media platforms. Remember, if you decide to change it in the future, you will need to update all your marketing material, and all your social media sites.
We hope you find these tips useful, if you have any more, let us know in the comments or drop us a message on Twitter, we’re always looking to learn!